Laura Kazzaz, CF APMP

Laura Kazzaz, CF APMP, is a recognized strategic pursuit consultant with over 20 years of experience helping firms win high-stakes work in the architecture, engineering, and construction (AEC) industry. With a career spanning pursuits from multi-million-dollar infrastructure projects to complex, billion-dollar design-build and public-private partnerships, Laura is known for her high win rates, persuasive proposal strategies, and ability to lead cross-functional teams through the most competitive procurement environments.

As the founder of Kazzaz Consulting, she has become a trusted advisor to firms seeking to elevate their business development outcomes through proactive, client-centered capture strategies. Laura’s work is grounded in real-world experience, strategic foresight, and a deep understanding of what it takes to win in today’s evolving marketplace.

Her debut book, Strategic Capture: A Comprehensive Guide to Winning More Work, distills decades of expertise into a practical, actionable guide for professionals who want to move beyond reactive proposal writing and build a sustainable, strategic approach to growth.

When she’s not coaching teams or leading capture planning workshops, Laura is passionate about mentoring the next generation of pursuit professionals and helping firms transform how they position, pursue, and win work.